B2B Digital Marketing To Grow Your Business
The competition among B2B companies is now more fierce than ever. Rollingwood Marketing has found that 71% of people searching for a B2B company begin their search organically on a search engine. You have to do more to stand out. B2B digital marketing will get you there, and generally pretty quick as compared to other forms of marketing.
Despite this statistic, only 50% of B2B companies have a properly optimized and responsive website. And, only 32% of B2B marketers have a documented content marketing strategy. Your B2B business has a significant opportunity to gain an advantage through B2B digital marketing
The Numbers You Need to Know About B2B SEO
Organic search drives 51% of traffic to most B2B sites. That’s half of your prospects that click on your site – if you’ve done SEO and they can actually find it. 75% of these people searching for a solution online never bother to look further than the first page. So if you’re not ranking on the 1st pages, then you’ve just lost out on 75% of your potential clients.
If you’re trying to generate as many quality leads as possible, like most B2B companies are, then you can’t leave SEO out of your strategy. 57% of marketers at a B2B SEO agency have found that SEO generates more leads than any other marketing initiative. Leads from search engines have a 14% close rate as compared to a 1%-2% close rate with other marketing channels.
Essentially, without SEO supporting your B2B website, you’re missing out on the majority of your prospects and a more than fair percentage of traffic and revenue.
Our Web Design Services helps your business grow by doing the following:
Your website is the hub of all you do. It’s where B2B companies grow relationships, gain leads, and generate profits. A seamless B2B website design that offers a fast page load speed and a user-friendly experience is necessary for such success.
Research shows that 59% of people would rather look at a beautifully well-designed website than a simple one. They also want a site that loads in 3 seconds or less. After 3 seconds you just lost 50% of your viewers.
71% of B2B researchers start their research with a generic search and generally perform 12 searches on average before choosing to engage with a specific brand. You want to be the brand they choose, and a great user experience through a quality B2B website design can do that for you.
Don’t design for the brand. Design for the people interacting with the brand.
Your clients are the single most important asset to your business. Website visitors are the most important opportunity for you to capture leads. Our B2B web designs cater to your specific target audience and what they like to see in a solution provider. You want to provide your audience with an optimal user experience through functionality, navigation, and professional appeal. We know what it takes to build a successful B2B website that draws in leads.
GET FOUND ONLINE
75% of potential clients searching for your services will not look beyond page one of the search engine results. Optimizing your campaigns for your target market and tailoring your outreach to your ideal customer is the best way to maximize your marketing budget.
MAXIMIZE YOUR ROI
Online marketing is now more competitive (and expensive!) than ever before. The old-fashioned SEO and paid ads tactics that worked last year are no longer cutting it. We invest heavily in research & development to stay ahead of the competition.
We are so confident that we can get your business the best marketing ROI possible that we guarantee our work. At any point during our time working together, if you are not completely satisfied with our results, you are free to move on. (No constrictive contracts!)